Spokane Sports
track

Built Different

Spokane Sports harnesses the power of sports to showcase the best our region has to offer.

We specialize in attracting events that drive economic impact, elevate our region, and bring people together. From invitationals to national championships, our team leads the work across event strategy, partnerships, operations, and storytelling. We’re supported by trusted external partners in key areas like finance, human resources, and media.

From the first planning meeting to the final whistle, we deliver experiences that give athletes, fans, and partners a reason to come back.

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Our Team

Ashley Blake - Sporty
Ashley
Blake
Chief Executive Officer
Ashley sets the vision and strategy for Spokane Sports, building relationships locally and nationally to elevate Spokane as a premier sports destination. She is passionate about the role sports play in driving community pride and economic growth.
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Keytra 2023 Spokane Sports Keytra 002
Keytra
Lewis
Associate Vice President
Keytra focuses on aligning strategy with execution across the organization. She leads brand development, organizational clarity, and internal systems, while championing a culture that keeps Spokane Sports innovative and people-first.
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Cherie Gwinn - Sporty
Cherié
Gwinn
Director of Sports Development
Cherié leads efforts to bring regional, national, and international events to Spokane. She thrives on creating strong relationships with rights holders and ensuring Spokane delivers exceptional experiences that keep them coming back.
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Anna Alsept - Sporty
Anna
Alsept
Director of Event Management
Anna oversees Spokane Sports’ Indoor Track & Field and Cross Country seasons, ensuring world-class events at The Podium and The Course Spokane Valley. She also develops systems that help events run smoothly and create lasting impact.
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Marit
Jacobs
Director of Partnerships & Impact
Marit builds and nurtures partnerships with sponsors, businesses, and community members. She focuses on creating programs that leave a legacy, ensuring Spokane Sports’ work benefits the community long after the events end.
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Keith Edie 02
Keith
Edie
Event Manager
Keith leads the planning and delivery of Spokane Sports events across a range of sports and community programs. He serves as the main point of contact for partners, builds clear event plans, and ensures every detail is aligned well before event day.
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TJ Crater 02
TJ
Crater
Event Manager
TJ brings nearly 20 years of collegiate coaching experience to his role. He oversees field-of-play operations, manages equipment and logistics, and supports facility design projects that make Spokane a stronger sports destination.
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Jessie 2023 Spokane Sports 0006
Jessie
Lohman
Event Manager
Jessie manages meet-day logistics and supports athletes, coaches, and officials to ensure seamless event experiences. She also oversees volunteers and interns, helping create opportunities for the next generation of event professionals.
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Jess Kennedy 02
Jess
Kennedy
Marketing Manager
Jess leads Spokane Sports’ marketing and communications efforts, turning strategy into clear, effective campaigns. She oversees content, creative direction, and day-to-day execution to ensure the brand shows up consistently across every event and platform.
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Ruth Fitzgerald 02
Ruth
Fitzgerald
Hotel Relations Manager
Ruth serves as the connection between Spokane Sports and the local hospitality community. She builds strong hotel partnerships, aligns room blocks with event needs, and helps create a seamless experience for athletes, fans, and visitors coming to Spokane.
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Theresa Dreves 02
Theresa
Dreves
Business Support Manager
Theresa keeps the organization running behind the scenes. She manages internal systems, supports daily operations, and creates the structure that helps the team stay organized, aligned, and focused on delivering great events.
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Haley 2023 Spokane Sports 008
Haley
Steele
Event Coordinator
Haley supports the details that make events successful, from catering and hospitality to vendor coordination and ticketing. She helps ensure that athletes, coaches, and guests enjoy a seamless Spokane experience.
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